![]() ![]() Really? REALLY?Īnd after a little digging, I found out that many other business owners had complained to the BBB (1,435 total complaints) about Yelp doing the same thing. I figured we would get more positive feedback than negative since our complaints are overall a TINY percentage of the customers we actually service (we have over 111,619 clients) – and that’s exactly what happened.īecause the reviews all came in around the same period of time (when I sent the email), Yelp buried them in the “not recommended” section. I saw that our rating was for some reason out-of-step with every other rating service, so I emailed my client list and ask them to review us on Yelp. ![]() The “straw that broke the camel’s back” for me with Yelp was when I tried to improve my rating on the site. Yup, if you make it to page 4, then you’ll start reading 73 stellar reviews. If you click on that obscure grey link, you’ll go to this place where it looks like you have a pool of MORE bad reviews, that is, until you get halfway down page… 4. ![]() Plus, it’s all the way at the bottom of our Yelp page. You probably need a magnifying glass to see that. Here’s where they hide all of the 4 and 5-star reviews that aren’t recommended: “Not Recommended” reviews: 73 out of 105 are 4+ stars (70%).“Recommended” reviews: 37 out of 67 are 4+ stars (55%).Here’s how Yelp chooses to display my business’ reviews: NOTE: These awesome reviews are NOT readily visible to Yelp users, unless they take the time to sift through the reviews in the grey “unrecommended” section that’s hidden all the way at the bottom of our profile.Īll together, we have 67 recommended reviews and 105 (105!) not recommended reviews. Here’s a screenshot of our 5-star reviews in the unrecommended section: For whatever reason, in our case, they “recommended” mostly bad reviews and put most of our good reviews on the separate, hidden “not recommended” pages (which automatically sort from lowest rating to highest, so the good reviews filter straight to the bottom!). Yelp uses a software formula (aka, “algorithm”) to choose which reviews they deem more important than others. Why the difference? Easy: Google displays every review. I encourage you to compare the difference between our Yelp page and our Google Reviews. Yet to glance at PostcardMania’s Yelp page, you would think that we’re mediocre at best. After working with more than 111,619 businesses over 20 years, we’ve built up an A+ rating with the BBB and 4.4 stars on Google (based on 221 reviews). I take pride in my customer service and the service-culture I’ve built at PostcardMania. How do I know this? Well, I’ve had the experience many of you have. Yelp is biased toward negative reviews, and it’s not fair to businesses. Now what could cause someone who was a fan and advocate of a particular business to become so disenfranchised that she publicly gives up on said business and calls others to do the same? We also have an A+ rating from the Better Business Bureau.We have a 4.4 rating (out of 5) on Google (221 reviews).My business, PostcardMania, has served over 111,619clients.When Yelp first debuted, and for a long time after, I LOVED the site and used it all the time.Before I move into my critique of Yelp (which I will make every attempt to keep from sounding like an angry Yelp review), there are a few things I want to mention first: ![]()
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